Established in 2005, 1st Avenue was a Centre of Excellence that was managed by students. It provided students with the opportunity to gain practical experience in operating and managing a retail store.
With rapid advancements in technology and digital influence on the retail business landscape, 1st Avenue has also evolved in tandem over the years.
Welcome to 1st Avenue – ONLINE · OMNI · ORIGINALS
Our Centre of Excellence today offers students an opportunity to conceptualise business ideas, curate merchandise and craft product ideas. It is a dynamic tech-enabled space where students interact and experience first-hand the fundamental interplay between experiential and transactional and navigate the online and offline worlds in e-commerce and retail marketing.
ONLINE is our web store featuring thematic lifestyle products conceptualised and managed by our students.
OMNI is an unmanned store leveraging the newest concepts in technology to offer seamless lifestyle shopping and a novel and innovative retail experience for both visitors and students. At Omni, we collaborate with local entrepreneurs and global industry partners to provide learning opportunities for students.
ORIGINALS is a limited service store where you can browse our Originals collection designed by students for students. We offer quality merchandise such as apparel, accessories, stationery and lifestyle products that exemplify our commitment to service and excellence.